From the beginning of March this year the ASA is able to look as misleading and false claims made by websites. Previously the ASA could only investigate if the claims were part of a promotion, but not anymore.
So I revisited the Ecozone website which makes the same claims as the leaflet I complained about back in February. And today I sent another complaint to the ASA of the same spurious magnet water softening and stainless steel odour neutralising claims (yes really, see my previous post).
We'll see what happens...
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